I'm 100% with Alexis on this one

http://alexisohanian.com/founders-dont-fall-in-love-with-your-ideas-wh

"You’re trying to discover a product that will work for some market, while also being a hugely motivating space for you and your cofounders to work in for (potentially) ten years. What is that thing? It could be anything. You have to try a bunch of different ideas, until something sticks. No idea is sacred."

Start-up stories - a conference all about analyzing past scenarios

Originally found on Fred Wilson's VC blog. The event and its live broadcasts seem like great opportunities to broaden one's business case-study base. I'm interested in the failed cases, as a way to increase my understanding of the variety of factors contributing to failure.

A VC: Startup Lessons Learned
http://www.avc.com/a_vc/2011/05/startup-lessons-learned.html