Excellent post on company culture / hiring

http://www.avc.com/a_vc/2012/10/how-to-be-in-business-forever-week-three.html

"...The cool thing about that vision is it is drop dead simple to understand but took decades to execute. That's a long vision that your team can buy into and stick with for the long haul. That's what you need.

So if you want to build a business that lasts, you need a big and long vision and you need to be a leader who can inspire the team to believe in the vision and to believe in you. You need to hire folks who will stick around for the long haul and you need to be open to the doubts and doubters. But if they keep doubting, you need to part company with them. Don't hire mercanaries. They won't work no matter how hard you try..."

I'm 100% with Alexis on this one

http://alexisohanian.com/founders-dont-fall-in-love-with-your-ideas-wh

"You’re trying to discover a product that will work for some market, while also being a hugely motivating space for you and your cofounders to work in for (potentially) ten years. What is that thing? It could be anything. You have to try a bunch of different ideas, until something sticks. No idea is sacred."

Start-ups: creating an ownership structure

A well thoughtout StackExchange post by its very founder, a guy named Joel, which answers another user's question about the proper ways to approach the division of individual stakes in a newly formed venture.

Surely there are countless other approaches, yet this looks like a reasonable set of logic to guide any team through their first attempt at self-employment.

"Forming a new software startup, how do I allocate ownership fairly? - OnStartups - Stack Exchange"
http://answers.onstartups.com/questions/6949/forming-a-new-software-startup-how-do-i-allocate-ownership-fairly/23326#23326